Producing videos is great way to reach an audience that is more interested in watching content vs reading it. Youtube has over 1.57 Billion monthly active users, so publishing video content onto that platform allows you to reach a huge built-in audience that you can drive to your blog, ecommerce site, affiliate links, etc. The tricky part about creating captivating video content is that it takes a different set of tools and skills to produce it compared to traditional blog posts. But anyone can learn to do it!
Want to give it a shot?
Key Tools for Producing Video Content
To start producing videos you need to get the following tools:
- Computer: You will of course need a laptop or desktop computer that will serve as your workstation to edit your video content. It will need to be powerful enough handle the raw video content that you capture. I would recommend a Mac since they come with a number of free software products that are great for content creators (iMovie, GarageBand & Quicktime), but a solid PC will also do the job.
- Video Camera: If you plan to record live video then you will need a device that can capture it. It can be as simple as the camera on your smartphone or laptop or as powerful as a high-end DSLR camera. I would recommend getting a tripod and/or basic gimbal stabilizer with any handheld camera that you plan to use.
- Screen Capture Software: If you plan to produce tutorials on how to do tasks on your computer then you will need a screen capture software that has the ability to record the action on your screen. If you own a Mac, then Quicktime can do basic video screen captures, otherwise I would look into products like Camtasia, which I use in my setup.
- Video Editing Software: Once you have recorded your content, you will need an editing tool to turn the raw footage into a finished exportable file. Programs like Apple iMove and Adobe Premiere are some good options.
- Microphone: If you plan to have audio in your videos, you will be best served by getting a dedicated external mic. The mic on a video camera, smartphone or computer will not be able to record the level of detail and clarity that you need for a high quality video, so your audience will thank you if you get a dedicated mic for your production.
How much you ultimately spend on these tools is really based on your budget. If you are new to producing videos then I recommend getting entry level gear that you can develop your skills on while still producing above average quality content. As you gain experience and viewership, you can upgrade components to start producing higher quality content.
What I outlined above are the key tools you need to get started, but there are additional accessories (tripods, cables, extra batteries, etc) that you can get that can make your job a lot easier. The types of accessories you need will be dependent on the types of videos you are planning to produce.
The most important thing to remember is to clearly define your objectives and find the right tools you need to meet your goals. Don’t go out and spend thousands of dollars on gear if you only need to spend a few hundred. I just started podcasting and creating screen capture video tutorials. In additional to my laptop, which I already owned, I needed to purchase a Camtasia license ($199) and the following audio tools to start producing my videos (Total of $450). If I want to start producing live videos then I would need to spend an additional ≈$500 for an entry-level digital camera, external mic and tripod.